Why do the Kardashians love Sugarfish?
Sugarfish has become the Kardashian family's go-to sushi spot, with Kim Kardashian frequently posting about it on social media. The restaurant's "Trust Me" omakase approach delivers perfect sushi without decision fatigue. Founded by legendary chef Kazunori Nozawa, the chain maintains strict standards - warm rice, thick-cut fish, and no modifications allowed.
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The Nozawa Philosophy
Sugarfish was founded on the principles of legendary sushi chef Kazunori Nozawa, known for his strict "no spicy tuna, no California roll" approach at his original restaurant. The chain maintains his standards: warm rice (crucial for proper sushi texture), thick-cut premium fish, crispy nori, and absolutely no modifications. This uncompromising quality is why celebrities trust their sushi to Sugarfish.
Trust Me Menu
Let the chef decide with these omakase options:
Restaurant Details
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Locations
Multiple LA, NYC, Las Vegas locations
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Reservations
Via Yelp or Walk-in
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Hours
11:30am-10pm (varies by location)
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Price Range
$$ ($30-50 per person)
Frequently Asked Questions
Which celebrities eat at Sugarfish?
Sugarfish has a devoted celebrity following. The Kardashian-Jenner family are frequent visitors, with Kim Kardashian calling it her favorite sushi. Other celebrity regulars include Jennifer Aniston, Jessica Alba, Chrissy Teigen, John Legend, and Reese Witherspoon.
What is the 'Trust Me' at Sugarfish?
The 'Trust Me' is Sugarfish's signature omakase-style meal where the chef selects and serves courses. It includes edamame, sashimi, tuna sushi, salmon sushi, yellowtail sushi, toro (fatty tuna) hand roll, and blue crab hand roll. There's also a 'Trust Me Lite' and 'Nozawa Trust Me' (premium version) available.
Why is Sugarfish sushi different?
Sugarfish uses warm rice (not room temperature) following founder Kazunori Nozawa's traditional technique. They also don't allow modifications, believing their method produces perfect sushi. The fish is high-quality and cut thick, and the seaweed is crispy.
Do I need a reservation at Sugarfish?
Sugarfish accepts reservations through Yelp at most locations, but they also accommodate walk-ins. During peak hours, especially at popular locations like Brentwood and Studio City, expect a wait. The wait is often worth it for the quality sushi at accessible prices.