What is Matsuhisa?
Matsuhisa is the original restaurant opened by chef Nobu Matsuhisa in 1987 in Beverly Hills. This is where his signature Japanese-Peruvian fusion cuisine was born—the Black Cod Miso, Yellowtail Jalapeño, and other dishes that later became Nobu staples. It remains more intimate and exclusive than the Nobu chain.
Tier A: Restaurant Verified
The Birth of an Empire
In 1987, Nobu Matsuhisa opened this small Beverly Hills restaurant after working in Peru and Alaska. Robert De Niro ate here, loved it, and convinced Nobu to partner with him. Together they launched Nobu restaurants worldwide—but Matsuhisa remains the original, more personal experience.
Celebrity Clientele
Robert De Niro
Tom Cruise
Madonna
Hollywood Legends
Industry Executives
Music Icons
Matsuhisa has hosted Hollywood royalty since 1987. The intimate setting attracts those who prefer the original over the global chain.
Tier A
Details
- Location: 129 N La Cienega Blvd, Beverly Hills
- Reservations: Essential, book 2-3 weeks ahead
- Dress Code: Smart casual to upscale
- Best For: Intimate dining, special occasions, Nobu purists
- Pro Tip: Ask for omakase at the sushi bar for the full experience
Frequently Asked Questions
What is the difference between Matsuhisa and Nobu?
Matsuhisa is the original 1987 restaurant while Nobu is the global chain launched later with Robert De Niro. Matsuhisa offers a more intimate experience with dishes you won't find at Nobu locations.
Is Matsuhisa better than Nobu?
Many purists prefer Matsuhisa for its original, intimate atmosphere and unique menu items. Nobu offers the same quality in larger, more scene-oriented settings. Both are excellent—it depends on your preference.
How do I get a reservation at Matsuhisa?
Reservations are available by phone or online. For weekend dinners, book 2-3 weeks in advance. Weekday lunches are easier to secure. Sushi bar seats offer the best experience but book up fast.