Acquisition
Full Ownership 2014
Jay-Z acquired Armand de Brignac in 2014 after featuring it prominently in music videos and lyrics. The brand became synonymous with hip-hop luxury and success.
Tier A
Music / Business
Jay-Z
Brooklyn-born hip-hop legend, billionaire entrepreneur, 40/40 Club owner, and Ace of Spades champagne proprietor. NYC native with deep roots in the city's dining scene.
40/40
Club Owner
NYC
Home City
Ace
of Spades
Where does Jay-Z eat?
Jay-Z is a fixture at New York City's finest restaurants. He frequents his own 40/40 Club in Manhattan, as well as spots like Lucien in the East Village, Nobu, and various high-end Italian restaurants. As a Brooklyn native, he also visits classic NYC institutions and has been known to pair meals with his own Ace of Spades champagne.
OWNER
The 40/40 Club
Jay-Z's legendary sports bar opened in Manhattan in 2003. Named after baseball's exclusive 40-40 club (40 home runs and 40 stolen bases in a single season), it combines upscale dining with a premium sports viewing experience.
Location
Manhattan, New York City
Cuisine
Upscale American, Sports Bar
Signature
Ace of Spades Champagne Service
Tier A: Owner
NYC Restaurant Visits
Jay-Z's verified dining spots across New York City, from Brooklyn roots to Manhattan luxury.
Ace of Spades (Armand de Brignac)
Jay-Z's iconic champagne brand that redefined luxury in hip-hop culture.
Partnership
LVMH Deal 2021
In 2021, LVMH (Moet Hennessy Louis Vuitton) acquired a 50% stake in the brand, validating its position in the luxury champagne market.
Tier A
Signature
Gold Bottle Design
The distinctive metallic gold bottle with the Ace of Spades logo became one of the most recognizable champagne bottles in pop culture.
Tier A
Premium
Luxury Positioning
Ace of Spades is served at top nightclubs and restaurants worldwide. It's become a symbol of celebration and success in entertainment and sports.
Tier ABrooklyn Roots
Jay-Z's connection to Brooklyn and classic NYC cuisine.
NYC Icon
Marcy Projects to Empire
From the Marcy Houses in Bedford-Stuyvesant to owning the 40/40 Club, Jay-Z's journey reflects his Brooklyn roots. He's referenced NYC pizza, corner store runs, and neighborhood spots throughout his lyrics.
Tier A
High Confidence
NYC Classics
Pizza & Deli Culture
As a true New Yorker, Jay-Z has shown love for NYC pizza and deli culture. His lyrics reference corner stores, bodegas, and the classic NYC food scene that shaped his youth.
Tier B
Medium Confidence
Frequently Asked Questions
The 40/40 Club is a chain of upscale sports bars owned by Jay-Z. The flagship location opened in Manhattan in 2003. The name references baseball's exclusive 40-40 club (40 home runs and 40 stolen bases in a single season). It serves premium food and drinks with a sports-luxe atmosphere.
Yes, Jay-Z acquired Armand de Brignac (Ace of Spades) champagne in 2014. The luxury champagne, known for its distinctive gold bottle, became synonymous with hip-hop luxury culture. In 2021, LVMH acquired a 50% stake in the brand.
Jay-Z frequents top NYC restaurants including Lucien in the East Village, Nobu, Carbone, and various high-end spots in Manhattan. He's also regularly seen at his own 40/40 Club and has been spotted at Brooklyn favorites paying homage to his roots.
Jay-Z has mentioned enjoying soul food, New York pizza, and high-end dining. He's referenced various foods in his lyrics including seafood and steaks. As a Brooklyn native, he's known to appreciate classic NYC cuisine and has shown love for Italian restaurants.